a hook skill for any business
Hooked.
200 of the right views beats 20,000 of the wrong ones. It reads your last three posts and tells you which of the five questions every post must answer they fail. Then it builds the fix with you: pillars, a week you can actually keep, hooks no other brand could use, and scripts for the posts your feed has never had.
works in
- Claude
- ChatGPT
- Gemini
- Codex
- Cursor
- GitHub Copilot
- Any other AI tool
Why I built it.
you would not blame the foot traffic
Picture 200 people walking into a shop today. That's a full room. If nobody bought, you wouldn't blame the foot traffic. You'd fix the shop. Your content is the shop.
Views but no sales is almost never an effort problem. It's structure. Every post is a buy now to someone with no reason to trust you yet, nothing makes anyone feel understood, and nothing proves the product works.
So this skill diagnoses first and writes second. It refuses to hand you hooks until it has read your posts, because hooks built on a guess are the generic hooks you already have.
What it does.
- Diagnoses your last three posts against the five questions every post must answer, labels the lane each one is in, and runs the logo test.
- Sets three to five content pillars from your story, your customer's problem in their words, and your product or service doing its job.
- Builds a week you can keep. You say how many posts and hours you really have. It maps a fortnight and gives you a tracker for Sheets, Excel, Numbers or Notion.
- Writes 40 hooks (100 if you ask), each swap tested: put a competitor's name in and if it still works, it gets rewritten.
- Scripts your priority posts, including no-face versions if you won't go on camera.
- Reviews your month on saves, shares, completion and sales, never views alone.
Who it's for.
and who it is not for
- Business owners, product or service, who post consistently, get some views, and sell nothing.
- Founders who dread the question "what should I post this week".
- Anyone whose hooks and captions could be posted by a competitor without editing.
- Owners who won't go on camera. Every format has a version without your face.
Not for: anyone who wants a promise of views, followers or sales (it never gives one), or help with paid ads, email or SMS. It's for organic content only.
How it works.
- 1The reframe and your profile. The 200 views idea, the three big mistakes, and five quick facts about your business.
- 2Diagnose. Your three most recent posts, scored with your own captions quoted as evidence.
- 3Pillars. Three to five themes you can post from for months.
- 4Your week. Educate, entertain, empathise and proof, sized to the hours you actually have.
- 5Hooks and scripts. Swap tested hooks, then beat by beat scripts for the posts your feed is missing.
- 6Review the month. Bring your tracker back and it refreshes the plan from what worked.
See it in action.
tap one to see it full size
The first two are real screenshots from test runs in Claude and ChatGPT. The third is from the worked example in the kit. All three use an invented apron brand, and your results will quote your own posts.
How to use it.
copy, paste, done
- 1Install it in your tool. The How to use page has the steps. Upload one file on claude.ai, make a Project in ChatGPT, or paste one message into Codex, Cursor or Claude Code.
- 2Check it worked. Paste the three test posts from your download. It should label all three Sell and tell you what's missing.
- 3Bring your real posts. Your last three, with the caption and the first three seconds.
the first thing you say
start my content session
Then just say things like
diagnose my poststhe five question check on your last threebuild my weeka plan sized to your real hourswrite my hooks40 hooks, or say 100 hookswhy did this post flopa straight answer on one postI won't be on cameraevery format without your facehow do I go viralthe honest answer, then back to workreview my monthwhat worked, and the refreshed plan
Works in your AI tool.
the one you already pay for
Where I have run it: ChatGPT, including as a Project, and claude.ai, on invented brands. The Gemini and agent routes follow each tool's own documentation, checked September 2026.
Never used AI?
good. start here.
Good. You're exactly who I wrote the lessons for.
Every download comes with a How to use page you can open before you even unzip anything. Pick your AI tool and it shows you where to click and what to paste, one step at a time. If you can copy and paste, you're qualified.
Then there's a short lesson that walks you through your first real session: what to say, what a good answer looks like, and what to do when it isn't. No code, no jargon, no Terminal.
Still stuck? Every download has an it didn't work section for each tool, and my email. Or grab an hour with me and we'll set it up together.
What you get.
- The Hooked skill, for Claude, Codex, Cursor, Gemini CLI, Copilot and Claude Code.
- A ChatGPT and Gemini edition: one instructions file and four knowledge files.
- A compact and a full universal edition for any other AI tool.
- Ten reference files, including about 290 hook constructions and 8 repeatable formats.
- Six templates and three worked examples, including a regulated skincare brand.
- The How to use page and a 15 minute lesson.
Good questions.
tap a question to open it
Will it tell me how many views or followers I'll get?
No. It's written never to promise reach, growth, views, followers or a timeline, and neither do I. It judges content by saves, shares, profile visits, link clicks and sales, over weeks.
I hate being on camera.
Say so. Every format has a no-face version, and your brand story works as stills with text over music.
I haven't launched yet.
Run it anyway. It skips the diagnosis honestly and builds pillars around telling the story before the product exists.
How do I go viral, then?
It'll tell you that one viral video is a lottery ticket and that reach which doesn't convert is the wrong reach. Then it'll diagnose your posts.
Do I need a paid AI plan?
I recommend running these on a paid plan for your AI tool, like Claude Pro, ChatGPT Plus or Google AI Pro. Free plans cap how much you can send, how many files a project can hold and which model you get, and these skills do their best work on the strongest model your tool offers.
Do you see my business or my drafts?
No. It runs in your own AI tool, under your own account and that provider's terms. There's no server on my side, so nothing comes to me.
How do I get it?
Pay once and get your download straight away, with a How to use page and a licence key by email that you paste in when you install. One licence is for one business.
Do I get updates?
Yes. When a new version is out you get an email with the new download and a message to paste that updates it without losing your settings.